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For more than 30 years, the Master of Arts in Strategic Communication at Rowan University helped students build careers in strategic communication and its related fields of Advertising, The field of communications generally encompasses all activities associated with creating messaging and delivering information. That's why our faculty have designed this program to produce advanced-level communication professionals who can craft and distribute ethical messages to achieve desired outcomes through the strategic use of face-to-face and mediated channels. GRADUATE CERTIFICATE STRATEGIC COMMUNICATION 12 credits (4 courses) Coursework address advanced media tools, best practices in market research techniques, integrated communication strategy and the design, implementation, and measurement of promotional campaigns across paid, earned, shared, and owned channels. 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